COVID-19: The fatally wounded Italian Tourism Industry must start thinking about its rebirth

Tourism in Italy accounts for 13% of its GDP, it generates more than EUR 232 billion and it represents one of the main drivers of the country’s economy, society and culture. The coronavirus-related state of emergency has provoked a serious crisis in the tourism sector as a whole, and the important and necessary restrictive measures aimed to stop the spread of the virus have been, in fact, responsible for the progressive closure of all touristic activities.